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The millennium heralded a change that, for most of us, meant no more than an additional form of technology – the Internet. Around the year 2000, this extra means of communication was transformed into a new platform that has forever changed the way we source information, communicate, do business, structure processes, create networks, influence opinions, work, research, develop ideas, get involved in politics and countless other activities. This platform is bringing sweeping changes to society and the social lives of each and every one of us. It is permanently transforming the global economy and the way each individual business earns its money. The networking of companies and markets, individuals, groups of people and entire societies is becoming so complex that they are all merging to become one supremely delicate system. We have to learn how to solve problems and do business in the dynamic, unpredictable and turbulent world we live in.
Today, promising new ideas spread like wildfire. As a result, it’s becoming more and more difficult to maintain that all-important edge over the competition. The only solution is to establish an organization that can develop bigger and better ideas more quickly and implement them effectively without delay. In the future, your competitive edge will be determined by the social structure designed by you, the employer. You will need people who are creative and can use this creativity productively, who are focused and dedicated in their work because they are doing something they really believe in, who recognize important new patterns and respond to them in a way that provides invaluable support to an efficient organization. Only an organization modeled on this concept will ensure you enjoy a lasting competitive advantage.
The period of stability and calm is gone for good. We now face disruptive change, hyperchange and unexpected developments caused by new competitors and technologies, changes in customer requirements, market dynamics and social networks, crises and social upheavals. Companies not only have to accept all of these factors, they also have to learn to turn them to their advantage.
The key to achieving this will be a new method of organizing and managing a company. In the last century, the repeatability of processes and the stability of the organization took precedence. Organizations in the 21st century will have to make key additions to their skills and structures if they are to have the necessary flexibility, creative power and speed. Some features will have to be modified, and some will be discarded altogether. The power to make these changes will be gathered from across the entire company, but the impetus and drive behind them must come from management. Creative power, flexibility and speed are the most important qualities that managers in the 21st century must be able to plan, structure and monitor.
The methods developed by Business Leaders Management Consulting are geared towards building up and managing organizations that fit this model.
Another key to achieving this will be a new method of designing the structures and systems of a company. A dedicated learning system is a good example of such a design. This way, the entire organization will be in a position to learn from past experiences and make every new decision on the basis of what it has learned. We refer to the article Learning Company by Andreas Sternowski for the description of this design.