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Online Marketing Kick-off
Online strategy
These days, every company urgently needs an online strategy. That applies across the board – B2B and B2C, large-scale and small-scale, local and global. It goes without saying that all companies have been active on the Internet for some time now. Marketing specialists are normally the first people to venture into new territory, but it’s likely that sales professionals and customer support staff are also already using social media to communicate with existing customers or attract new ones. However, Web 2.0 offers even greater potential and the importance of fully harnessing this is growing week on week.
Online marketing strategy
When we talk about online marketing, we mean a lot more than just MarCom. For us, marketing always involves the full spectrum of activities undertaken by the company to generate revenue.
If a company is to use the exciting opportunities offered by the Internet to full effect, it needs a clear and agreed online strategy. This strategy must specify targets and priorities and allocate resources. It must be clear how the success of the individual initiatives is to be measured, how the organization will learn from the results, and how decisions will be made about new ideas and projects. There is a lot of money to be made – or lost – online. An online strategy ensures that a company can use all the potential at its disposal, pursue its set goals and react quickly and effectively to the new opportunities that occur daily.
What’s more, a good online marketing strategy does not restrict decentralized initiatives, but creates a clear framework that applies to everyone.
Online Marketing Kick-off
The Online Marketing Kick-off is a compact consulting service designed to help companies bring their existing online activities together under the umbrella of a shared online strategy and to determine key areas of focus for future campaigns. In preparation for the workshop itself, the business consultant maps out the existing activities and examines the online strategies of the various departments (marketing, sales, customer support) in the context of the overall corporate strategy.
These are then discussed during a one-day workshop and – taking into account the various opportunities offered by Web 2.0 and the innovations suggested by the consultant – used to develop an online strategy and a plan of action. The results are set out in an online strategy document.
If you have any questions or would like to speak to a business consultant, please contact us and we will get back to you as soon as possible.