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A successful go-to-market concept, as Business Leaders Management Consulting provides it, is based on an objective situation analysis and a realistic assessment of a company’s own strengths and resources – and an element of surprise. This demands a combination of clear, focused thinking and creative ideas.
The features that set a company’s products and services apart are both the starting-point and the goal of the go-to-market consulting. Then, the target customer groups and methods of communicating with them must be identified. Who will buy the product and why? How can our product help the customers fulfill their own goals and how can we make that clear to them?
This develops into a marketing plan that comprises the necessary details about market segmentation, sales, pricing, marketing, the combination of products and services, communication, partnerships and also a competitive strategy. What means, know-how and resources are required to put this plan into action? What will it cost? Do we have the necessary resources and funds? Can we get hold of them? A go-to-market concept is the very essence of entrepreneurship and determines a company’s growth and earning power.