- About us
- Marketing Outsourcing
There are three basic methods of entering a new market. You can do so directly with a business developer, subsidiary or by acquiring a local company, indirectly with partners or through specific channels, or virtually via the Internet. The question of which is the best option for you depends on a host of different factors. Some of these, such as the product and available resources, can be directly controlled by the company, while some depend heavily on the target market. Variables like the competitive situation, partner ecosystem, customer habits and your potential customers’ expectations when it comes to complementary services are extremely important. And remember, it is highly likely that there will already be other players on the market. That means the choice is simple – you can either play the same game more effectively, or change the rules to suit you.
When it comes to developing or improving your go-to-market strategy and specifying your business plan, our local knowledge perfectly complements your expertise. Business Leaders Management Consulting will help you analyze the market, evaluate costs and identify the critical success factors and risks. We can fine-tune the positioning of your product or service in terms of pricing, value proposition and message, or help you modify your marketing plan for the German market. Questions like “Should we adjust the segmentation of the target market or shift our focus?” and “Which mix of local services and central resources will we need at the very beginning and which will be most effective later on?” should be posed and answered early in the process.
If you haven’t yet made your decision about the sales channel, we can help you find the right solution. Alternatively, if your preference is clear, we can help you finalize the details.
But our services don’t stop there. We are a hands-on company, so we are also happy to take responsibility for the implementation process or just provide essential support. Tasks like building a sales team, developing best-practice sales materials (e.g. presentations and proposal templates) and organizing an effective office back-end can be carried out, managed and monitored by us. The same applies to marketing – we can help you communicate the right local message or find a partner with a strong local brand. We can assist you in managing your pilot projects or winning your first German references. If you have decided to open a local subsidiary, we can support you in setting up the necessary structures and operations. And if you’re already here, we can help you succeed.
Working with us will give you a genuine competitive advantage and help you establish another successful milestone on the road that leads towards your goals.